{"id":4754,"date":"2022-02-02T13:41:33","date_gmt":"2022-02-02T13:41:33","guid":{"rendered":"https:\/\/smarkee.ch\/shop\/unkategorisiert\/content-workshop\/"},"modified":"2022-11-29T14:41:47","modified_gmt":"2022-11-29T14:41:47","slug":"content-marketing-workshop","status":"publish","type":"product","link":"https:\/\/smarkee.ch\/en\/shop\/workshop\/content-marketing-workshop\/","title":{"rendered":"Content Workshop"},"content":{"rendered":"<h2><strong>Need<\/strong> <strong>help developing a targeted content strategy?<\/strong><\/h2>\n<p>We analyze your business goals, market and competitive situation, target audience and perform a content audit of existing content.<\/p>\n<p>These analyses enable us to develop an effective content strategy tailored to your business goals.<\/p>\n<p>The content strategy defines measures for picking up your target group along the customer journey, strengthening customer loyalty, and making a significant contribution to winning new customers. With a good content strategy, interactions with your target audience can be managed precisely and cost-effectively.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"qodef-st-title\"><strong>Contact us<\/strong><\/h2>\n<h5 class=\"qodef-st-text\"><strong>If you have any questions or uncertainties, please contact us via the <a href=\"https:\/\/smarkee.ch\/en\/contact\/\">contact form<\/a>.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our workshop, we analyze existing content on your website, social media and define measures for content creation based on the company&#8217;s goals.<\/p>\n<p>The Content Strategy package includes the following services:<\/p>\n<ul>\n<li>The Actual Situation<\/li>\n<li>Goal definition<\/li>\n<li>Benchmark<\/li>\n<li>Activities<\/li>\n<\/ul>\n","protected":false},"featured_media":5438,"template":"","meta":{"jetpack_post_was_ever_published":false},"product_cat":[169],"product_tag":[],"yoast_head":"<!-- This site is optimized with the 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